What will Sony’s iconic Walkman, Lens Camera and Action Camera become in the hands of three young designers?  What can they potentially do to sustain the brand’s appeal to the young and hip of a whole new generation? This is what the crossover creative collaboration, aka Sony Explorer Program, intended to find out. This is also what the video is trying to visualize through the crossover between 3D objects and 2D animation.

Director: Olivier Wyart
Orginal Music: Philippe Wyart
Model: Jing Qian
DOP: Yihui

Sony Project Manager: ___
Production: DELE